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FAQs

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HOW DOES DATHUM VALIDATE THE QUALITY OF THE DATA IT PROVIDES TO CLIENTS?

The validity of the data with which we work is determined by the person who participates in our campaigns. When we launch a campaign within an organization, we provide all participating professionals with a report in which we present them a series of hypotheses of what their work situation potentially could be based on the responses to their exercise. We currently work with more than 85,000 potential feedback combinations and we always ask the person if the hypotheses we offer match their professional situation. This information is the key for us. And we approach it in binary mode: Does what we deliver fit or not? Today the algorithm already works with data validity environments in excess of 82%.

HOW IS THE OPPORTUNITY COST CALCULATED?

The opportunity cost is an essential indicator in our model and shows the percentage of the payroll that the organization does not optimize, in other words, the opportunity cost is the difference between what it pays and what it actually uses from this payroll. The percentage of unused payroll hides the maneuvering room that an organization could have if it were to adjust its reality to the expectations of its professionals. It is important to emphasize that we never work with individual salaries, we use the aggregate payroll, and based on it, we induce this opportunity cost.

HOW LONG DOES IT TAKE TO IMPLEMENT?

This time frame is more dependent on the client’s needs than on the capabilities of DATHUM. For us it is an automated process that can be activated in less than one hour, but this capability has nothing to do with reality. The launch process and closing of the campaign is subject to aspects such as the definition of demographics, the communication of the exercise to staff, the time the platform is open for participation... The average time frame for the companies with which we work is two weeks.

FOR WHAT SIZE OF COMPANY IS THE SOLUTION INTENDED?

DATHUM is a solution designed for all types of companies, and small companies are no exception. We work with a minimum sample size of 20 people. Smaller samples may compromise the confidentiality and anonymity that we guarantee.

THE MODEL OFFERS A WEALTH OF DATA AND INFORMATION. COULD THIS MAKE WORKING WITH DATHUM VERY COMPLEX?

People constitute a highly variable system in which the infinite combinations of preferences, realities and contexts create a complex scenario, to say the least. No one doubts the levels of sophistication in fields such as finance, marketing, sales and operations. Why should people be any less sophisticated? We believe that there is nothing more complex than managing people and that makes any scientific approach to the subject seem, a priori, complicated. At DATHUM we have endeavored to simplify the model so that it is within reach of any type of organization, and we have also developed a certification to capacitate and train our ecosystem in working with the data. From here, we endow people managers with a level of sophistication on a par with any other area of activity in any organization.

IN OUR COMPANY WE CONDUCT A CLIMATE SURVEY, ISN’T THIS THE SAME THING?

Firstly: DATHUM is not a survey. Traditional survey models operate as aggregators of results, and their conclusions are the result of groupings and averages of responses by block that each company defines according to its own criteria. DATHUM does not operate as an aggregator; we do not ask direct questions, we avoid any type of question that involves value judgments or opinions. DATHUM works with algorithms, while climate surveys are based on statistical models, and this difference means that in climate surveys we measure experiences while the algorithms of DATHUM facilitate the generation of predictive data that avoid large amounts of blind spots. This difference enables the action plans associated with the results to be much more precise and appropriate to the reality of the different areas of an organization.

ISN’T IT A BIT OF THE SAME OLD SAME OLD?

It might seem so, but it is not. DATHUM offers a radically new and different way of understanding what kind of talent comprises the company. Data transformed into knowledge that empowers to alignand synchronize the organization’s strategy with the desires that move people. What makes us different is our [not so secret] formula: Science + euro equivalence + scalability + flexibility + immediacy + intelligence +customization + privacy + technology + cross-cultural.

TO WHAT EXTENT CAN WE CLAIM THAT DATHUM HANDLES INDIVIDUAL INFORMATION WITH ABSOLUTE ANONYMITY AND CONFIDENTIALITY?

Absolute peace of mind: at DATHUM we respect your privacy so much that not even our own systems are able to associate your answers and the resulting report with the hypotheses offered based on your experience in the organization. We call it Privacy by Design and it means that our software has been created specifically so that the two types of information never coexist. So, even if we wanted to, we couldn’t do it. And much less, sell your data to third parties.

HOW OFTEN IS IT ADVISABLE TO PERFORM THIS EXERCISE?  

This is obviously something that depends solely and exclusively on the client, but our experience tells us that, in those cases in which the client works with the results obtained, it is best to perform this exercise a couple of times per year. This way the client can determine if what it is doing is actually moving the bar. Although this is what is advisable, there are many ways of using DATHUM within an organization, as many as there are companies. You decide how you want to do it, when you want to do it and with whom you want to do it. One thing that is important to emphasizeis that DATHUM is a management system, not just another survey to find out how people are doing.

IN THESE TYPES OF SURVEYS PEOPLE OFTEN LIE AND ULTIMATELY THE RESULTS ARE USELESS. HOW DOES DATHUM SOLVE THIS PROBLEM?

In an employment relationship, by definition, there is an asymmetry of forces that causes people to lie in a significant number of cases. These lies respond to the fear of a wide range of situations: losing your job, not being promoted, of being perceived as incompetent... This means that any traditional data collection model has an enormous amount of bias. Aware of this, at DATHUM we do not ask, we calculate. Because when you ask questions, the exposure to “the lie” is very high, while from induction and the algorithm this effect can be avoided in a very high percentage of cases.

Preguntas frecuentas
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Lo primero: DATHUM no es una encuesta. Los modelos tradicionales de encuestas funcionan como agregadores de resultados, y las conclusiones de las mismas son el resultados de agregaciones y medias de respuestas pro bleque que cada empresa define según criterio propios. DATHUM no funciona como agregador, no hacemos preguntas directas, evitamos cualquier tipo de pregunta que lleve asociada juicios de valor u opiniones. El algoritmo de DATHUM induce en base a preferencias y los resultados que presenta no surgen de preguntas directas. Con DATHUM obtenemos toda una serie de insights de los cuales…..

¿Cuántas veces consultas el navegador cuando vas de viaje? Pues un poco lo mismo: lo suficiente como para no perderte y no tanto como para obsesionarte. Es importante revisarla cuando se produzcan cambios significativos en tu puesto o en la compañía. Sobre todo, en procesos de redefinición de la cultura corporativa o modificaciones en la estrategia. Y, por supuesto, si no te encuentras a gusto y no eres capaz de descubrir el motivo, DATHUM te ofrece las claves, no solo para entenderlo, sino sobre todo para solucionarlo.

Porque cuatro de cada cinco personas están quemadas en su trabajo. Además, no saben por qué lo están, qué factores afectan a esa situación y, sobre todo, cómo cambiarla. En DATHUM explicamos los cuatro puntos fundamentales: qué pasa por qué pasa qué puede pasar en el futuro cuánto le cuesta a la compañía no tener su talento activado Y lo conseguimos a base de aplicar conocimiento científico e inteligencia predictiva vanguardista para ofrecer una visión radicalmente diferente de la realidad de los equipos y las empresas; para convertir intangibles en números, conocimiento y acciones.

Tranquilidad absoluta: en DATHUM respetamos tanto tu privacidad, que ni nuestros propios sistemas son capaces de asociar tus respuestas y tu localización emocional con tus datos personales. Lo llamamos Privacy by Design y significa que nuestro software ha sido creado específicamente para que ambos tipos de información no convivan nunca. Así que, aunque quisiéramos, no podríamos hacerlo. Y mucho menos, vender tus datos a terceras partes.

Podría parecerlo, pero no. DATHUM ofrece una forma radicalmente nueva y diferente de entender qué tipo de talento conforma la compañía. Datos convertidos en conocimiento que empoderan para alinear y sincronizar la estrategia de la organización con los anhelos que mueven a las personas. Lo que nos hace diferentes es nuestra fórmula [nada secreta]: Ciencia + equivalencia en euros + escalabilidad + flexibilidad + inmediatez + inteligencia + personalización + privacidad + tecnología + transculturalidad.

En DATHUM no queremos que tengas que renunciar a nada. Por eso, te ofrecemos informes cualitativos personalizados y de compañía, con recomendaciones y perspectivas que te permitirán comprender la situación y encontrar las mejores soluciones para la activación de tu talento. Pero, además, ofrecemos un dato [numérico] que señala la distancia entre el estado actual y el óptimo. Conocer esa localización emocional es el primer paso para la acción.

Analizamos 12 dimensiones en base a las respuestas recibidas. Después, calculamos la ecuación de Compromiso = Motivación + Satisfacción. Por último, analizamos el Estado Emocional, Seguridad Psicológica, Predisposición Cultural, Impacto del Liderazgo,.... y medimos su Impacto económico en la Organización

Morfología de la ecuación de compromiso Matriz de compromiso: motivación vs. satisfacción Porcentaje de personas aburridas, apáticas, estresadas,.... Capacidad de la persona para conseguir y alcanzar sus metas Encaje con la cultura teórica de la organización Riesgos de pérdida de sentido en base a preferencias personales Capacidad de la persona para opinar y ser ella misma DAFO de los resultados agregados Magnitudes jerarquizadas para elaboración de planes de acción Coste de oportunidad de no despertar el activo emocional